Isn’t it interesting how all old things become new again?
In the “good old” days – before phones or computers – when you wanted to sell something, you went to where your customers lived and talked to them in person. It was a very powerful way to make sales, and it worked for many years.

Today, you can do essentially the same without ever leaving your office or house – by implementing conversational marketing techniques. You’ll use chatbots, instant messaging, and other technology along with your website and social media platforms to talk directly to your customers one-on-one, creating a very powerful high-converting lead generating system.

Let’s look at some examples of companies using conversational marketing successfully.

1-800-Flowers

1-800-Flowers says that over 70 per cent of their orders come from chatbots. Their chatbots feel like a live person and make the customer very comfortable and feel safe ordering, without them ever talking to a real person. People love ordering this way instead of filling out a form.

eBay

If you’ve ever used eBay.com, you’ll know that they have an awesome chatbot service that uses the Google Assistant platform, making the chatbot’s service available through systems like Google Home. Customers can use voice search to find products and are sent right to the seller that has those products.

Resistbot

This is an example of how chatbots can be used in politics, but even if you’re not into politics, this service is an amazing example of all the things a chatbot can do for your company. This is especially true if your company provides information, courses, or digital products and services.

For example, the user can use the chatbot to send letters to political leaders, letters to the editor, and more. Regardless of the side you’re on, as this is not important in this discussion, you can test this out for yourself by sending a text to 50409 (US only).

HelloFresh.com

Freddy Freshbot is there to serve customers of HelloFresh via Facebook Messenger.

This bot offers answers, recipes, and other types of support through the chat interface. There are also clickable buttons with topics and a FAQ. The awesome fact is that Freddy helps customers 24/7.

Universal Studios

This chatbot is awesome because it’s a great example of a company using conversational marketing to sell an experience and not a physical product. The bot has a great personality and feels very human-like, including demonstrating a good sense of humor. The bot can be used to book reservations, buy tickets, and get information while at the park by asking it questions like how long the wait is for a specific ride.

As you see, chatbots are very powerful. However, a chatbot only works as well as the person who sets it up. You may need to study how to do this and brainstorm the information you’ll enter into the chatbot so that it can interact with your audience in a conversational way and boost your sign-ups, sales, and conversions.