You've got them this far...

So, they've browsed your site, like what they saw, and added it to their Basket. But if you find a lot of your visitors are dropping off at this point, there's something wrong somewhere. Maybe there's an issue with your website, maybe it's a trust issue, or maybe they just need a little push. What could be better than a time-limited discount, just at the right time, to seal the deal. Use FOMO to your advantage by being there just at the right time, with the right offer, but only to the ones who dilly-dally. For the committed purchaser who buys promptly, the bot won't even appear.