Conversational marketing is a feedback-oriented marketing approach that increases engagement, drives customer loyalty, and grows your customer base just through you listening to the customer.

When you think about online marketing, especially content marketing, it’s easy to note that in many ways it’s like having a conversation with your ideal customer. You post a blog; they can post comments. On social media, discussions can generate from any interesting or relevant posts. Once you respond, the conversation is started.

But conversational marketing takes it a little further, creating opportunities for one-on-one communication using technology like chatbots. This creates a special situation, helping you connect to your audience on a deeper level.

Get to Know Your Customers on a Deeper Level

The more opportunities you take to talk directly with your customers, the more you’ll get to know them. With the advent of chatbots that feel like human interaction and that your customers can activate themselves any time of the day or night, you have even more chances to get more information that can help you close sales or even create new products.

Find Different Sources of Leads

When a customer engages with your chatbot, you can ask questions that provide even more insight into their lives. When you can figure out what they like to do in their spare time, who they listen to on the news or radio, what podcasts they like listening to, or anything that is relevant and will give you information that you need, you will be able to find more leads.

Speed Up the Sales Cycle

When your customers can talk to a chatbot any time of the day asking questions, they’re more likely to buy faster. Customers today actually prefer chatting over calling on the telephone, so this works in your favour by giving them the help they need at checkout, or right when they have the question in mind.

Work for You 24/7

Your chatbot will be there 24/7 for your customers and audience to activate and ask questions of. You’ll find that once you implement chatbots on your social media accounts, on your website, and blogs, you’ll feel like you have an entire staff sending leads 24/7.

Simple to Implement

It doesn’t cost a lot of money to use chatbot technology today. Your best bet is to find an expert to install the piece of code for you, but most people who have some idea how to install software can usually figure it out. Here at SellBot we have guides for the most popular platforms, and even our own plugin for WordPress if required.

It’s Easily Scalable

You can start by investing as little as £49 per month, but you can grow it as much as your business grows. There really is no limit – big companies like Amazon and others also use chatbots to handle basic customer service, bill paying, and other simple functions like that as it’s an efficient use of resources.

Provide Better Customer Service

There is no doubt that you can provide better customer service by deploying chatbots and using conversational marketing techniques. You’ll be there for your customers at all times and be able to guide them, but without actually being there, because of the chatbot you employ.

Using chatbots, online customer service reps, and interactive questionnaires and quizzes, you can have conversations with your audience 365 days a year, all on autopilot. What’s more, the more you use it, the better the system will become for you, because as you add more answers to the database, it will encourage your customers to make buying choices faster and with more clarity.